How to Improve Your Keyword Rankings in Google

Important factor that help to improve ranking #1 on Google.

 1. Measure Your Rankings

• Check your ranking true the webmaster tool- Google Search Console.

• Export keyword data from Google Search Console and Google Analytics(landing page traffic).

• True this data will know that;

üWhat is valuable keywords.

üWhere is the need to improvement.

üWhat keywords are underperforming.

üWhich keyword are rank.

 2. Target the Right Keywords

• To ensure your keyword targets are aligned with  business objectives.

• Knowing , Which keywords are currently ranking in top search results.

üRelated searches

üPeople also ask

üGoogle autocomplete suggestions

üOther advanced search features.

•Knowing what is required to rank for a particular keyword. For this SEMrush SEO Tool is really great for this type of analysis. You simply enter a keyword, and the tool will analyze what’s showing up in Google’s top results.

•Don’t ignore long-tail queries.

 3. Fix Technical Issues

• Need to Resolving technical issue because its diminish your organic keywords visibility.

• Site pages should be both easily found and navigated by search engines and users.

• If your website is difficult for users to navigate and search engines to crawl, your keyword rankings will likely be negatively impacted.

• Make sure that your site has a solid website structure, fix any broken links, and resolve any duplicate content issues.

• Conducting a thorough technical SEO audit is necessary to ensure all priority technical issues are addressed.   

 4. Focus on the User Experience

• User experience and brand equity are important when it comes to driving organic search visibility.

• While user experience may not be a direct responsibility of a search engine marketer, it’s important that user experience and SEO work together.

• Here are some of the key elements that present an opportunity to improve User Experience and SEO:

üKeywords Research

üPage tagging

üContent Optimization

üPage speed

 5. Optimize for Users & Search Engines

• Search engine and human have a different way of reading and digesting content, ensure we are creating content with both in mind.  

• Both robots and humans want us to be: Content should be clear and concise, Provide accurate information, Cover related subtopics. This is important to keep in mind from the start of your content creation process.

• As we are thinking about ways to make our content easier to read for both users and search engines, header tags are key.

• Images should also be a consideration, as providing more engaging imagery can make all the difference for users. It also presents the opportunity to further optimize for search engines through ALT text and file naming.

 6. Create Eye-Catching & Engaging Titles

• Title tags are the most important element of a webpage, users see in search results and on social media. The title tag is your biggest opportunity to catch the eyes of a user and encourage them to click into the page.

• Meta descriptions don’t have a direct impact on rankings, they should work closely with your title tags. Incorporate the keyword if possible.

• The goal of title tag and meta description should be to explain the benefit to users, provoke emotion, and trigger engagement, all while applying SEO best practices.

 7. Stay on Top of Algorithm Updates

•Google algorithm helps to do good SEO. its help ensure to keywords ranking.

•Knowing when an algorithm update first hit and when it officially ended is useful for tracking purposes, and will allow you to trace back keyword and traffic fluctuations to the root cause.

•This will help you uncover potential reasoning for how/why a site was hit by an update, or certain keyword rankings and pieces of content that may have been impacted by it.

•As we have experienced recently, when multiple algorithm updates happen over a short stretch of time, figuring out why certain site changes have occurred and analyzing the impact of a specific update is extremely difficult.

 8. Provide Answers to the Questions People Are Asking

• Google is on a mission to provide users with answers. Just look at all of the new and increased SERP features we have seen over the past couple of years:

üFeatured Snippets (or Answer Boxes).

üPeople Also Asked

üKnowledge Cards

üDictionary Definitions.

üAnd the list goes on.

• Optimizing for Featured Snippet results and People Also Asked features around your priority keyword targets is now becoming an essential part of SEO strategy.

 9. Build Valuable Inbound Links

•Start by looking for opportunities on your own website to cross-link to assets from keyword-rich anchor text. This will help drive users to relevant content, and build keyword association.

• Crafting a strong internal link strategy is only half of the battle. The other half is generating highly authoritative and valuable inbound links from third-party websites.

•This can seem overwhelming, but there are some key tactics to hone in on:

ØCreate link-worthy content that is based on your keyword research and analysis of what is ranking in top search results to help generate inbound links and improve keyword rankings.

ØMonitor mentions of your brand for some quick-win opportunities to gain a inbound link from websites.

ØIf you want other websites to link to you, remember to link to other websites. You only get as much as you give.

ØLeverage social media to support link building. Interact with your targets beforehand to help build relationships prior to reaching out about a link building opportunity.

 10. Promote Your Content Strategically

• Promotional tactics may apply to different types of content, creating a checklist is always helpful. This way, when it comes time to promote an asset, you have a list of all possible tactics.

• This could include:

üDistributing across social media channels.

üPushing out an email to subscribers.

üLetting internal team members know to encourage shares.

üReaching out to those mentioned in the asset.

üSetting up Google Alerts to monitor conversations around the topic.

üSharing directly with certain experts or influencers.

üAnswering related questions on Quora, or other forums.

üAdvertising on social media.

üIdentifying existing internal cross-link opportunities.

üCreating a SlideShare presentation, or repurposing the asset in other forms.

 11. Continuously Optimize & Improve Content

• Search Engine result are constantly changing, that means need to make continuous optimizations and improvements to your content.

•Refreshing your content will ensure that you’re offering users with the best (and up to date) information, and driving increased keyword visibility.

•If content is out of date, you will likely see the associated keyword rankings decline.

•If you’re always looking for opportunities to refresh your content and provide users with the best material, you will likely see keyword ranking increases.

•Content optimization should never be one-and-done, especially if you aren’t seeing the results that you want. If an asset isn’t ranking, re-optimize it for relevance, search intent, engagement, and readability.

•Your goal should be to offer users a piece of content that is better than everything else being displayed for the given query.