HOW TO LEARN DIGITAL MARKETING

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Nowadays, a lot of people, especially the young generation, are looking for ‘How Can I learn Digital Marketing?’ Do you know what is Digital Marketing?

 So, Let's start with
              Introduction to Digital Marketing (‘’4’’ W Concepts)

 WHAT is Digital Marketing?
Digital Marketing is doing marketing of product, services , brands or people on Internet using Digital devices like laptops, computer and mobile phones.

Other words, Digital Marketing is process of promoting product and services through the digital medium. Digital Marketing Medium such as, Search Engines , Websites , Social Media , Mobile Apps , Email, Inbound etc. 


WHY is Digital Marketing?
  • Increased Customer Satisfaction & Experience
  • Increased Customer Retention
  • Drive Revenue Through personalization
  • Increase Cross-sell & Up-sell rates
  • Increase Market Efficiency & Quick Time To value
  • Marketing Effectiveness.
WHO can do Digital Marketing?
  • Candidates who are looking for job Opportunities.
  • Business Owners For Improving Business.
  • Candidates Interested in Online Earning.
  • Entrepreneurs to start new business ventures.
HOW to do Digital Marketing?
As the digital world is fast-paced, to survive the competition in the market it is imperative to make an impressive presence in the digital world. The digital market is touted as the future of the marketing as it is cheaper and effective than the traditional marketing techniques. The following ways will promote effective digital marketing;

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Pay-Per-Click (PPC)
  • Mobile Marketing
  • Affiliate Marketing
  • Digital Display Advertising
  • Email Marketing
  • Inbound Marketing

How to Learn Digital Marketing Step by Step?

The most obvious question whenever you think of Digital Marketing for Beginners is ‘from where to start now?’

There are two paths to learning Digital Marketing depending upon your needs, requirements, and resources available. You can either opt for:
  • Self-learning
  • Learning from Digital Marketing experts.

If you decide to learn digital marketing by yourself, here’s how you can proceed:
1. Digital Marketing Blogs : 
Digital Marketing is ever-changing and to foot up the career ladder, you need to follow digital marketing blogs. Some of the blogs that are fresh with actionable information to improve your marketing are: 
  • The Moz Blog
  • Neil Patel Blog
2. Videos : After digital marketing books, videos are the second best way to know how to learn digital marketing step by step. When you learn online marketing, it is important to understand brightest minds in the digital industry and with videos, the learning process is even more powerful.

3. Podcasts on Digital Marketing : If you like to learn while you workout, chill, commute from one place to another, podcasts are one of the best ways to do it. The podcasts will help you develop your digital marketing skills.

4. Digital Marketing Slideshows & Info graphics : Find it easy to learn via visual presentations? Digital marketing slides and info graphics is another great way to learn about digital marketing. 

5. Digital Marketing Books : Books are the best way to know how to learn digital marketing step by step. Reading the best digital marketing books will enhance your knowledge so much so that you can handle the digital marketing of a startup and make it successful ;
Some of the top digital marketing books are:
best book to learn digital marketing
1.    The Power of Visual Storytelling by Ekaterina Walter
2.    Global Content Marketing by Pam Didner
3.    You’re My Favorite Client by Mike Monteiro

6. Free Digital Marketing Courses : There are multiple online courses where you can learn digital marketing for free (some of them are paid). Here are digital marketing courses for free that you can opt-in for building your digital marketing career. It is an online course with modules covering an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising, making it one of the most comprehensive courses for beginners. This free online digital marketing course will help you with real-world experience element.


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